The Wire recognizes Falcon Tech Robotics’ milestone 360-robot deployment with Hypermedia across UAE

The Wire has featured Falcon Tech Robotics LLC for its strategic collaboration with Hypermedia FZ-LLC to deploy 360 Odigo smart advertising robots across the United Arab Emirates. The large-scale rollout spans 30 major malls and the Dubai Expo, marking one of the region’s most extensive robotic advertising initiatives. 

Through this partnership, Hypermedia integrates Odigo into its digital-out-of-home (DOOH) network introducing a fleet of AI-powered robots that autonomously navigate high-footfall zones, display context-aware advertisements, and capture real-time engagement analytics. 

The Wire highlights Falcon Tech Robotics’ growing influence in advancing the programmatic DOOH ecosystem, transforming public spaces into intelligent, data-driven media platforms. The deployment includes leading venues such as Mall of the Emirates, Ibn Battuta Mall, City Centre Mirdif, Yas Mall, and Burjuman, showcasing how Odigo merges automation with interactive communication. 

By combining mobility, AI, and advertising technology, Falcon Tech Robotics continues to strengthen its leadership in the Middle East’s smart media landscape, pioneering new ways for brands to connect with audiences across dynamic, real-world environments.